We’ve just announced the launch of You Vs, our new content driven campaign for Oakley Europe that is aimed at quickly building a large following on Facebook. Over the next few months we’ll be shooting, seeding and managing the digital launch that involves top European sporting talent like Rory Mcllroy, Sebastian Loeb and Mark Cavendish. It’s going to be brilliant.

Check out the announcement on NMA here.

Big news announced last week – We R Interactive, the company formed by Bigballs Films, David Rose, ex Development Director of Eidos and Oli Madgett, former ITV Interactive Commissioning Editor has raised a further $5m from all of the first round investors plus a number of new high profile investors from the world of music, finance and sport, including ex EMI chief Elio Leoni-Sceti and Paul Fitzsimons a former partner at private equity group Apax. All in all, pretty good news.

Here’s what Elio had to say,

“In a very short period of time We R Interactive has proven its credentials as a company, bringing real innovation to the online gaming space, and a relevant new product genre which builds on a diversified revenue model”

We couldn’t have put it more eloquently. Thank you Elio.

Check out some of the press here:

The Guardian
Techcrunch
The Telegraph

Bigballs were out at the MIP TV conference in Cannes and when Luke Taylor wasn’t selling like Ari Gold, he spoke on the succinctly named ‘Transmedia Storytelling – How To Achieve Creative Excellence’ panel. He was good. If you don’t believe us here he is in full You Tube technicolour – all 1 hour and 9 minutes of it. So grab a sandwich, make yourself a cup of tea and get a comfy chair… it’s a real roller-coaster.