Carling ‘Mates’

Live and interactive World Cup commercial

We worked with ad agency BMB to create and deliver two ‘live’ commercials on ITV in the lead up to England’s first match of the 2010 World Cup. Integrated seamlessly into the Carling ‘You Know Who Your Mates Are’ campaign, we first hijacked a regular Carling commercial 24 hours before the match offering everyone in Yorkshire the chance to win a specially delivered keg of Carling Home Draught.

The next day we set off, mates and camels in tow, to deliver 1000 kegs in person to the lucky people of Yorkshire. The commercial was shot, edited, graded and delivered for broadcast in the final ITV ad break before England kicked off against the USA.