I AM PLAYR

The first football game to let you experience the life of a footballer, through the eyes of a footballer.

Played on its own dedicated website and across social networks, I AM PLAYR mixes up first person perspective gameplay, interactive video and storytelling through different media to create a unique game experience and is the first in a planned series of games.

I AM PLAYR is now 8 weeks out of open beta and has recently passed 400,000 active users, adding thousands of new users every week. Other incredible stats include over 250,000 sales of virtual Nike boots and 1,000,000 plus cans of Red Bull.

It is the first game produced by We R Interactive, founded by Bigballs, Dave Rose the ex-development director of Eidos (Championship Manager, Lara Croft) and Oli Madgett, an old friend of Bigballs and ex-ITV interactive commissioner. Investors include Bigballs Chairman Richard Dale, Peter Mead (Chairman Abbott Mead Vickers), Fru Hazlitt (ITV Commercial Director), Eric Felner (Chairman Working Title Films) and Elio Leoni-Sceti (ex CEO EMI Music).

One of our principal sponsors for the first season is Nike – this is all about authenticity, dropping you into the life of a professional footballer, even allowing real world behaviour and actions to affect your status in the game. In recent months Ginsters, Red Bull and Alfa Romeo have come on board with innovative narrative led integrations – boost your energy by drinking a can of Red Bull, or challenge Danny Deans for the chance to get your hands on a new Alfa Romeo Mito that has been given to the club.

The next three games are in development with music based game I AM STAR coming early in 2012 – with music and games veteran Geoff Heath joining the team. Check the news here.