The Great Football Experiment

One failing British pub team gets the England treatment courtesy of Nivea For Men.

The Great Football Experiment with Nivea For Men has played out on YouTube and Facebook throughout 2011 – with ten episodes charting the incredible journey of one lucky pub team who were given the chance of a lifetime to be trained by England greats including Terry Venables, Ray Wilkins and Ray Clemence.

We started with a casting process driven through Facebook, where we gained entries from teams from around the UK, each desperate to win coaching from top coaches and the chance to play a team of England legends. The eventual winners were a lovely bunch of Essex lads ‘Ivory FC’, who were transformed by the experiment – when we met them they were bottom of their league and hadn’t scored a goal, as we leave them, they’re 2nd from top, and defeated the England Legends 2-1.