We Want Piers Bramhall

A whole nation invites one man to enjoy the holiday of a life time in this integrated TV campaign

At the centre of the mania in the Bigballs office around September time was our real-time integrated TV campaign for Visit Wales with Wieden + Kennedy… The idea was beautifully simple – why advertise Wales to every 30 something guy in need of a proper holiday in the UK, when you can get the whole Welsh nation to surprise just one nice fella called Piers Bramhall with an special invitation?

Over the summer we shot, edited and delivered over 150 pieces of content, bringing small Welsh businesses alive with their weird and wonderful pledges for how they’d make Piers and his girlfriend Emma’s stay an unforgettable one and then 10 second commercials aired on TV driving the audience to the Visit Wales Facebook  page and YouTube channel.

Next up we whisked them off for an incredible week as the official guest of Wales, where they sampled many of the pledges put forward. Their journey was shot, edited and delivered in real-time. Each day a new episode went live, charting the previous 24 hours activity and a 40 second spot bringing together their adventure will be on your TV screens in January.